This paper, by employing Robert’s (2003) framework of CSR, aims to assess organizations’ CSR initiative particularly the voluntary education initiative of two case organisations. The case organisations, FGU group and PSU group, are among the main players in Malaysian unit trust industry. The case evidence was primarily constructed from three main sources, in-depth interviews, documentary review and observation. Evidence suggests that PSU’s voluntary education initiative is carried out merely as public relations or as window-dressing exercise. Meanwhile, the evidence suggests that there are mix drivers behind FGU’s education initiative which include social and economic factor.
Keywords: Corporate Social Responsibility, Malaysian Unit Trust, Case Study
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